Quality Standards for the Marketing Research Industry
Don Gloeckler’s recent article* in Quirk’s concerning the quality of online research is important. While it is not news that Procter & Gamble (where Gloeckler is senior manager) is at the...
View ArticleFour Components of the Quality Framework for Qualitative Research Design
Qualitative research designs can benefit from being grounded in a quality framework. Such a framework enables researchers to judge the efficacy of their research designs and build in design features...
View ArticleAccounting for Social Desirability Bias in Online Research
An article posted a year ago in Research Design Review – “13 Factors Impacting the Quality of Qualitative Research” – delineated three broad areas and 13 specific components of qualitative research...
View ArticleDefining “Marketing Research” by Scientific Principles
Terry Grapentine and Roy Teas advocate in the spring 2012 issue of Marketing Research magazine for a revision to the American Marketing Association’s definition of “marketing research.” They argue...
View ArticleFive Factors in the Recruiting Process Adds to the Quality Scheme for...
A Research Design Review post in February 2011 talked about the “13 Factors Impacting the Quality of Qualitative Research.” This post laments the lack of “tested dimensions we can use to compare one...
View ArticleCognitive Traps, Distortions, & Challenges to Research Design
Joel Rubinson posted an interesting commentary on the GreenBook blog back in July titled, “When marketing research is like a sunset on Pluto.” In it he discusses behavioral economics, the “shortcuts”...
View ArticleDesigning a Quality In-depth Interview Study: How Many Interviews Are Enough?
Here is a topic you don’t read much about, particularly in the marketing research community: What is the optimal number of in-depth interviews to complete in an IDI study? The appropriate number of...
View ArticleDesigning Qualitative Research to Produce Outcomes You Can Use
A November 2011 post in Research Design Review briefly discussed the “Four Components of the Quality Framework for Qualitative Research Design” – Credibility, Transparency, Usefulness, and...
View ArticleCasting a Light Into the Inner Workings of Qualitative Research
Research Design Review has discussed the idea of transparency on several occasions. Last month’s post, titled “Designing Qualitative Research to Produce Outcomes You Can Use,” briefly mentioned the...
View ArticleTop Two RDR Articles on Qualitative Research Design in 2012
In 2012, Research Design Review published 10 articles pertaining to qualitative research design. These 10 posts have been compiled into one volume titled, “Qualitative Research Design: Selected...
View ArticleUnilever’s Qualitative Accreditation Program & Misdirected Quest for “Fresh...
Many researchers have discussed Unilever’s accreditation program for qualitative research. Among others, the Market Research Society, ESOMAR’s Research World, and Kathryn Korostoff (Research Rockstar)...
View ArticleAs Researchers, We’re All After the Same Thing
If you are one of those researchers who work in both quantitative and qualitative design, something you are reminded of fairly quickly at the AAPOR annual conference – currently being held in Boston –...
View ArticleThe Research Superhighway
The assertions of marketing researchers (in particular) who continue to promote speed and techno-whiz over design principles leaves the rest of us wondering if rigorous design considerations really...
View ArticleRaising the Bar in Qualitative Research Proposals
Approximately two years ago, a post in Research Design Review described a quality framework that is recommended as a guide to researchers in their qualitative research designs. This post – “Four...
View ArticleThe Transcendence of Quality Over Paradigms in Qualitative Research
A graduate course in qualitative research methods may be framed around discussions of the particular theoretical or philosophical paradigms – belief systems or world view – that qualitative researchers...
View ArticleThe Elevation of Qualitative Research Design: The Dawning of a New Day
Qualitative and quantitative research methods have always, in some shape or form, sat side-by-side in research design. It is difficult to find any serious quantitative study, for instance, that didn’t...
View ArticleIntegrating Quality Features in Qualitative Mobile Research Design
Conducting qualitative research by way of a mobile device presents the researcher with unique challenges in terms of how to design a mobile study that results in valid outcomes. There are, however, a...
View ArticleSocial Constructionism & Quality in Qualitative Research Design
If you haven’t already, I strongly encourage you to take a look at Kenneth Gergen’s video on “Social Constructionist Ideas, Theory and Practice.” In it, Dr. Gergen provides an overview of how social...
View ArticleHelping Survey Data “Line Up”: Qualitative Lends a Hand
Last week at the AAPOR 70th Annual Conference in Florida, Paul Lavrakas and I taught a “short course” on qualitative research design. The bulk of the class was spent on applying the unique constructs...
View ArticleShould Qualitative Research Be Taken Seriously?
The Qualitative Methods in Psychology section (QMiP) of the British Psychological Society held its annual conference in Cambridge, England last week. It was a conference packed with varied and...
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